As technology continues to advance, new and innovative laundry machines and dry-cleaning equipment have made the industry more competitive. The added pressure is pushing dry cleaners to differentiate their services and offer competitive pricing. However, by expanding their facilities with vended laundry, dry cleaners can increase business and overcome market pressures.
By adding vended laundry units to their existing storefronts, dry cleaners can attract more foot traffic and generate new customers while tapping into a revenue stream that can offset the cost of traditional dry cleaning. Furthermore, David Shulick says that expanding into the vended laundry industry can improve customer loyalty thanks to the added convenience and affordability of DIY laundry.
Vended Laundries Attract Customers Seeking Convenience
Dry cleaners that offer vended laundry services can benefit from the increased foot traffic and customer base that these units attract. Customers are always looking for new ways to save time and vended laundry provides a convenient solution for those who don’t have the time (or desire) to wash their clothes at home.
What’s more, customers can use vended laundry units at any time of day or night, making them a convenient option for those with busy schedules. And, thanks to the 24/7 availability of vended laundry, dry cleaners can generate revenue even when their storefront is closed.
Vended Laundry is an Affordable Option for Customers
In addition to being convenient, vended laundry is also an affordable option for customers. The DIY nature of vended laundry means that customers can save money on laundry services, which can entice them to use a dry cleaner’s vended laundry units over a more traditional laundromat.
Moreover, the lower prices associated with vended laundry can help dry cleaners attract price-conscious customers who may not have considered using their services in the past.
Vended Laundry Units Can Offset the Cost of Traditional Dry-Cleaning
By expanding their business to include vended laundry, dry cleaners can offset the cost of traditional dry cleaning. The initial investment in vended laundry units may be higher than the cost of traditional laundry machines, but the added revenue can quickly make up for the difference.
Furthermore, the lower cost of operating vended laundry units means that dry cleaners can pass the savings on to their customers, making their services even more competitive.
Expanding Into Vended Laundry Can Improve Customer Loyalty
In addition to generating new customers and revenue, expanding into vended laundry can also improve customer loyalty. The added convenience of vended laundry units can make dry cleaners’ existing customers even more likely to use their services. What’s more, the increased foot traffic that vended laundry units attract can lead to more customers using the dry cleaner’s traditional services.
Final Thoughts
The laundry industry is becoming increasingly competitive, and dry cleaners are feeling the pressure to differentiate their services. However, by expanding their business to include vended laundry, dry cleaners can increase business, generate new customers, and offset the cost of traditional dry cleaning. Thanks to the convenience and affordability of vended laundry, dry cleaners can improve customer loyalty and attract price-conscious customers.
